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virtualro™ - Flex e-commerce and Flash shopping cart software
Read virtualro™ Flex E-commerce BLOG for latest news, updates and presentations.

virtualro™ it’s a full Flash e-commerce application, and it comes with Flash storefront and a fully secure administration module to manage products, orders and everything in between.

Here it’s a very short list of Flash StoreFront features:

Rich Media Management

Native support for Flash, Audio and streaming Video (including HD video)
Images, Movies, Audio or Flash banners can be linked to any product or category page
Store actions may be performed from custom designed Flash files (search, view category, view product, search by tag, add to cart)
Mix of media types for product pages (e.g.: thumbnail image + detail image + video preview)
Product options use the same media as products (Images, Flash, Audio, Video)
Products groups may have different types of images, video or Flash
Full support for Flash HD Video for both product and category pages
Complete control over media appearance (sizes, borders, background colors, start/play buttons etc)

Design/Look'n'feel

Storefront is fully skinnable from Flex Styles
There are hundreds of styles to choose from, or extend Flex styles for even greater control
All site fields and content holders (category list, product list, product details) can be customized from CSS
Each category or product page can be overwritten with a custom, external Flash file
From flash files it's possible to trigger store actions via ActionsScript such as: add to cart, view product, view category, search
Flash banners can be assigned to categories or products in each language available on the site
Homepage it's a custom Flash file

Multiple Languages

Storefront and administration are designed to work with almost any language
All website text strings may be translated in multiple languages
Categories, products and product options values available in any language
Product availability can be translated in multiple languages
Tax, shipping and delivery info can be translated in multiple languages
Email templates, invoice and receipts can be customized in any language

Multiple Currencies

Unlimited number of currencies
Each site can be configured to work with one ore more currencies
Option to display currency symbol or currency text where symbol is not available
Changing currency does not reloading the application
Currency exchange rates are set up on administration area

Multiple Storefronts

Control multiple websites from the same administration area
Each web store may have a custom design
Products can be turned on/off between stores
Option to set up languages and currencies active on each site
Payment and shipping methods customized for each website
Unique banners for categories and product pages
Email and print templates customized for each site
Orders management from one central location

Catalog Browsing

Pageless navigation between categories, products and product details and shopping cart
Unlimited number of categories and subcategories
Next and previous product navigation on product detail page
Breadcrumbs navigation
Recently viewed products on product page
Support for back and forward browser buttons
Category and product pages may be overwritten with a custom Flash file
Support for browser bookmark on all pages
Popular search terms cloud

Filtered Navigation

Narrow down search results by product attributes and price
Filters can be set up based on product options on custom fields
Quick filter by category, price and brand
Filter by keyword from tag cloud

Results Sorting

Sorting is performed on the same screen, instantly
Products may have a different sort rank on each site.
Sorting options: name, price and sort rank, ascending and descending

Product Search

Free text form to search by name, SKU, brand or description
Navigation trough search results using next and previous buttons
Search results can be bookmarked or linked for marketing campaigns

Product Display

All product pages can be overwritten with custom Flash files
Dynamic product options and values for each product group
Products can be active in more than one category
Turn on-off products on each site
Support for downloadable products
Free text descriptions for all products
Any combination of images/audio/video for each product group
In page product pictures/audio/video or pop-up for greater detail
Options of products use the same images/audio/video as products
Next and previous preview at product pages
Recently viewed products list (on/off)
Direct bookmarks for product pages

Recently viewed products

On/off product history from application style
Design is fully customizable: name, thumbnail size, description
Number of products in history is set up from configuration file

Promotion Engine

Coupons with fixed-amount and percentage amount discounts
Each site uses a different set of coupons
Minim and maxim prices coupon applies to/from
Time interval when coupons start and end
Coupons can be turned on/off
Coupon labels set up in all languages (e.g.: “Get 5% off on purchase over $75”)
Assign a Flash file to any category or product pages
Direct link for site sections: categories, products, filters and search results
Free shipping options
Recently viewed products list

Shopping Cart

Shopping cart summary visible during checkout
Changes to shopping cart are done in real time, with no page reloads
Shipping charges are estimated based on administration rules
Tax is estimated by store default
Product thumbnail and availability visible in shopping cart
Direct link to products from shopping cart
Small shopping cart appears when a product is added to cart

Multi-level pricing

Unlimited price types e.g.: Sale price, RRP, Catalog Price
Unlimited price levels: B2B, B2C, Web Prices
Product options may have the same price types and levels as products
Price settings may be different between sites

Payment Options

On-line and off-line payment methods
Off-line payment methods: phone, fax or email orders
Payment can be completed within website
Payments at provider website supported
PayPal Payment
Google Checkout (level 1)
Echo Inc
Authorize.Net
New payment gateways can be added on request

Shipping Options

Unlimited number of custom-defined delivery methods per regions
Shipping methods: by weight, flat per item or order, price based, live rates
By weight: wight from, weight to, fixed base and per unit charge
Flat per item or order: from items, to items, fixed base rate price, shipping price per unit
By price: minimum price, max price, fixed price base or percent
Real live shipping rates: UPS (coming soon DHL, USPS)
Shipping methods may be assigned complementary text
Labels customizable in each language
Option of free shipping for products
Each site may use one or more shipping methods from total available

Tax

Apply Tax by Country
Apply Tax by State
Apply Tax by Zip Code
Tax can be applied to shipping charges as well
Individual Products may have different tax levels
EU VAT Scheme supported

Single Screen Checkout

Users complete checkout and payment on the same screen
Anonymous checkout, registration and log-in for registered users
Subtotal, shipping charges, tax and totals are visible during checkout session
Instant calculation of tax and shipping rates when shipping or billing address changes
On screen validation with highlights of missing or incorrect fields
Changing shopping cart will not loose checkout data upon return
Unused checkout steps are hidden from checkout screen
Real time credit card validation
Fast checkout for registered customers

Search Engine Optimization / Accessibility

Low text html site, accessible to search engines
Low text version compatible with all html standards: W3C / Bobby / CSS , 508
Html template is fully customizable
HTML header tags editable from administration for categories and products (titel, description and keywords)
Extra text/html content fields for product and categories, available only for html version

Email Notifications

On registration, purchase completion and order shipment
All email templates available in multiple languages

Support for Downloadable Goods

Sell any kind of digital media files: MP3s, software, e-books, podcasts, music, movies, etc
Upon purchase users may access all purchased files from account area
Files are available immediately once the transaction is approved.
Source files are stored on protected areas of the webserver

Site Analytics

Built-in Google Analytics module
Option to integrate with other analytics packages: Omniture, SiteBrand,, ClickTracks, ThinkMetrics, Coremetrics and WebTrends.
All actions within site can be analyzed (top sections, popular products, etc)

Import Export Scripts

Batch import inventory from CSV file
Full import for categories and category related files (audio/video/images) from CSV
Full product data import, including site availability and product orders on each site
API to live import your inventory from back-end systems
Orders may be posted to 3'rd party applications via custom API
Multiple options to: all inventory, update current inventory , import new, update existing and remove old products
Export all orders and order data
Export all products and categories
Export all reports

HTTPS/SSL

Application works with highest levels of SSL certificates
Authentication is done always at server level, through secure SSL channels
Credit card data is never stored on the server
Secure HTTPS/SSL administrative access
Password-protected administrative access

Customer Accounts

Customer can view Order History
Customer has address book
Customers can download products purchased

Checkout our Flex E-commerce Blog for latest updates, or contact us for more details.

Next step: visit our Flash shopping cart demo or contact us for a FREE trial version.